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< Measures to prevent the spread of COVID-19 >
The DAIICHIKOSHO Group is working to prevent the spread of COVID-19. We are implementing a range of measures to ensure karaoke remains fun while prioritizing the safety of our customers and employees.
Pandemic response measures
The safety and comfort of our customers and employees is paramount, so we decided to temporarily close all our BIG ECHO outlets and other karaoke rooms and restaurants in line with the state of emergency in April 2020 to prevent the spread of infection. After reopening our locations, we introduced infection countermeasures to address the new realities of the pandemic, such as temperature checks, hand sanitization, social distancing and limits on the number of customers. At some locations with large numbers of customers, we have introduced an AI-based automatic temperature screening system called Sense Thunder-Mini (accurately checks body temperature to within ±0.4oC in 0.5 seconds) to allow customers to enter venues smoothly.
The DAIICHIKOSHO Group is focusing on ensuring continued employment for full-time and part-time staff during the pandemic.
We pay holiday allowances to full-time and part-time staff during store closures caused by state of emergency declarations.
New business activities for life with COVID-19
Online marketing activities
The pandemic has made it difficult for DAIICHIKOSHO to conduct face-to-face marketing activities.
In the elderly consumer market, the risk of infection is particularly high at nursing care facilities, so we have switched to online marketing systems, YouTube and other tools.
New function allows singing with masks on
We introduced a new karaoke machine function in September 2020 in response to the new realities of the pandemic.
The function makes voices clearer, allowing customers to keep their masks on while singing to prevent the spread of infection, without affecting their enjoyment of karaoke.
Virtual restaurants (delivery-only stores)
We are developing a wide range of delivery-only restaurants, which allow customers to enjoy the genuine flavors of chef-prepared meals in their own homes. Going forward, we aim to attract new customers by making effective use of kitchen facilities at existing restaurants to provide food services that meet customer needs.
COVID-19 support activities
To support the healthcare sector’s efforts to tackle the COVID-19 pandemic and other activities during the crisis, we donated ¥30 for certain menu items ordered at all the Group’s directly operated BIG ECHO karaoke boxes and CLUB DAM karaoke franchises* between April 1 and June 30 2021. The money raised was donated to the Japan Red Cross Society.
*Excluding some locations
Our crisis management response to the pandemic
In line with the Group Risk Management Regulations, the Group has established a COVID-19 Countermeasures Headquarters in response to the pandemic.
The headquarters convenes Pandemic Response Meetings attended by the heads of key departments to share information about expected risks and issues and to implement countermeasures as the situation develops.